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Maximize Sales Tool and ABM Results
Powerful tools with weak content is
somewhat like a tank that shoots bean bags
The typical approach is to load all existing content into the sales platform rather than engineering a sales content framework that has the ability to move customers through the sales process.
Breaking the cycle of 'Random Acts of Sales Enablement' is not easy without a system
It takes a different approach or
methodology to accelerate transformation,
and develop an effective sales content framework.
Solid benefits to your sales tool or ABM initiative:
Improve Rep Adoption
Potent content that is useful and relevant is
critical to your sales team's quota achievement Usefulness drives improved adoption.
ROI
Management must look critically at investments
to support sales. Well engineered content will
drive key sales metrics quickly, and reinforce
positive ROI. (and easily justify a tool purchase)
Expansion
Reps talk. Having the right content in the sales
platform helps to drive improved mindshare
with reps and partners, as they reduce the
friction in the sales process.
Confidence in Renewing
With maximum utility and ROI, it is easier to
to feel confident in renewing the service.
Nobody gets "egg on their face" when the
project is a huge success.
The PRECISE approach delivers weaponized content, improves access, bolsters weak areas in the sales process, and generally aligns content delivery to sales profiles
Benefits:
Better armed and trained reps and improved inter-customer communications yields stronger sales metrics and revenue
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